It Can Be Done

A Memoir by John Alfred Sherry


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Born in Malta shortly before the wartime siege of the islands, John Alfred Sherry always dreamt of a life of adventure.

After taking up a telecoms apprenticeship, Sherry found himself enjoying London during the Swinging Sixties, learning the trade and innovating along the way. the birth of his son was the catalyst he needed to take life more seriously than ever before and he soon found himself nurturing ambitions to run his own company.

Fast forward 14 years and Sherry was heading a successful South Africa-based international business, JASCO Electronics, overseeing multi-million pound contracts and employing hundreds of people.

In this book, Sherry reveals his extraordinary life journey, from building a hugely successful company from scratch, in a foreign country, to negotiating seemingly impossible arms deals between Saddam Hussein’s regime and South Africa.

Sherry was honoured with a Knighthood in Malta and – never one to do anything by halves – as a hobby, went on to set up the biggest private waterfowl collection in the world, claiming a Guiness World Title in the process.

Sherry’s inimitable ‘Can Do’ attitude towards life is credited for much of his success. His self-imposed determination to succeed led him to see opportunities that others overlooked, hone his skills as a canny negotiator – and ultimately release his personal vision; sometimes against apparently insurmountable odds.

His honest account of a whole life spent believing ‘It can be done’ might help you believe in your own dream.

Whether you’re an entrepreneur looking for inspiration, a businessman facing challenges, or someone who formed a part of his successful journey, Sherry has written this book for you.


Additional information

Weight 500 g
Dimensions 23.5 × 17 cm
Year of publication
ISBN 9789995715366
Pages 265

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