“Value is of benefit for everyone, for a group or for someone.”
The name of Edward de Bono is synonymous with creative thinking. Through his many publications, de Bono has introduced the concept of lateral thinking, a disciplined and organised approach to problem solving. In his latest work, he is giving us a new tool, what he calls ‘bonting’, the adding of value to that which is already good, but not good enough. The book is easy to follow and understand, yet losing nothing of its didactic nature. Using simple examples of value that have been added in the past and value that might be added in the future, he talks and walks us through the process that is needed to arrive at the solution. Once again, de Bono has come up with something as unexpected as it is necessary.