Alexa Von Tobel

Alexa von Tobel is an American entrepreneur, investor, and author best known for her work in personal finance and financial education. She studied psychology at Harvard University before briefly attending Harvard Business School, leaving early to pursue her entrepreneurial ambitions. In 2009, she founded LearnVest, a financial planning company aimed at making money management more accessible, especially for young people and women. LearnVest was later acquired by Northwestern Mutual, establishing her as a leading voice in fintech and financial wellness.

She is the author of Financially Fearless and co-author of Money Matters: Rebel Girls, part of the bestselling Good Night Stories for Rebel Girls series. Through these works, she breaks down financial literacy into practical, easy-to-understand lessons designed to empower readers with confidence in managing money. Her writing reflects her broader mission of making financial education accessible, inclusive, and actionable for all ages, particularly young readers and women entering financial independence.

Beyond writing, von Tobel serves as a managing partner at Inspired Capital, a venture capital firm investing in early-stage companies. She is also a frequent speaker on entrepreneurship, leadership, and financial empowerment. Through her work across business and publishing, she continues to advocate for financial literacy as a foundational life skill and a pathway to greater independence and opportunity.